Brand Activation & Immersion Nike Air Max Fans Can Shop The Brand's Virtual Reality Popup

As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker

Fashion & Apparel Fruit Of The Loom Launches Women's Collection With NYC Pop-Up

The brand is broadening its options for shoppers, offering pants and dresses for women in addition to athletic apparel in a bid to cater to modern consumer needs

Fitness & Sport Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Merchandising & Curation Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

Brand Activation & Immersion Direct-To-Consumer Lingerie Startup Hosts Pop-Up Shops To Glean Consumer Insights

Lively, a digitally-native brand, uses a pop-up strategy to foster community among consumers, offering them an engaging in-store experience while also gaining a better understanding of its customers

Podcast: Outdoor Voices Takes AR Into The Wild

In this show, VP Kevin Harwood of Outdoor Voices explains the brand's Trail App, an AR service that encourages shoppers to venture outdoors to specific locations where they can view exclusive athleisure products in 3D, as well as the company's mission to provide experiential shopping

Food & Beverage Bandier's New In-House Fitness Studio Offers Guests Classes, Music, Food And More

Treadmills, moisturizing masks and cafe food are just three of the many amenities in-store customers will be able to enjoy at the NYC location, helping build a community around and foster engagement with the athleisure brand

Loyalty & Membership How A Small LA Fitness Brand Is Trying To Go Global

Athletic Propulsion Labs is a new player from California that is climbing the ranks to take on rivals such as Nike and Adidas

Advertising Asics Sets Sights On Becoming A Health And Wellness Brand

A new Asics campaign hopes to shift perception of the brand as well as attract new audiences

Design Reebok Explores Formal Sportswear With A Suit Made Out Of Shoe Material

The Reebok Flexweave Suit brings the sports and fashion world together

Design Why Athleisure Is More Popular Than Ever

Brands like ADAY are predicting that the blend of sports and casual wear is the way of the future

Beauty Cosmetic Brands Are Building Gym-Friendly Make-Up Lines

Tarte and Birchbox are creating new products meant to help people look good while working out

Retail How Consumers Are Becoming Their Own Store

The Forecast 2020 report equips brands and retailers with key insights into the changing role of the consumer

Fashion & Apparel Adidas Unveils A New Vision For The Future Of Sports Fashion

The Y-3 Spring/Summer 2017 collection takes a provocative look at power, authority and dystopian lore