athleisure

Brand Activation & Immersion Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Fashion & Apparel Nike Air Max Fans Can Shop The Brand's Virtual Reality Popup

As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker

Fitness & Sport SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Merchandising & Curation Fruit Of The Loom Launches Women's Collection With NYC Pop-Up

The brand is broadening its options for shoppers, offering pants and dresses for women in addition to athletic apparel in a bid to cater to modern consumer needs

Packaging & Product Engagement Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Health Reebok And Sure Deodorant Offer Londoners A Workout Social

The Sweat.Style.Social event will feature classes from trainers, tips from influencers and product demos from both companies, themed around making workouts more comfortable and less sweaty

Features Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

Brand Activation & Immersion Athletic Apparel Brand Creates Handbook Series To Intro Consumers To Cycling Culture

Cycling brand Rapha created a guide to help its shoppers join the cycling community, completing its apparel offering with an IRL activity and lifestyle

Brand Activation & Immersion Direct-To-Consumer Lingerie Startup Hosts Pop-Up Shops To Glean Consumer Insights

Lively, a digitally-native brand, uses a pop-up strategy to foster community among consumers, offering them an engaging in-store experience while also gaining a better understanding of its customers

Podcast Podcast: Outdoor Voices Takes AR Into The Wild

In this show, VP Kevin Harwood of Outdoor Voices explains the brand's Trail App, an AR service that encourages shoppers to venture outdoors to specific locations where they can view exclusive athleisure products in 3D, as well as the company's mission to provide experiential shopping

Fashion & Apparel Bandier's New In-House Fitness Studio Offers Guests Classes, Music, Food And More

Treadmills, moisturizing masks and cafe food are just three of the many amenities in-store customers will be able to enjoy at the NYC location, helping build a community around and foster engagement with the athleisure brand

Design Interview: Designing Products That Do More For Us

PSFK caught up with Janett Liriano and Madison Maxey, the visionaries behind fabrics that can heat, light, sense and gather data

Fitness & Sport How A Small LA Fitness Brand Is Trying To Go Global

Athletic Propulsion Labs is a new player from California that is climbing the ranks to take on rivals such as Nike and Adidas

Delivery & Logistics Taking Cues From Athletic Apparel, This Menswear Line Refined Performance Fabric

PSFK sat down with Mizzen+Main founder and CEO Kevin Lavelle, who brought athletic wear’s moisture-wicking performance fabrics to the classic dress shirt