Fashion & Apparel NFL Players Can Now Sell Their Own Health Data

A partnership with wearable company WHOOP gives players more ownership over their data

Design Nike Is Releasing A 'Pro Hijab' For Muslim Women

The sports brand is looking to offer performance gear for practicing female athletes

Fitness & Sport Work With A Personal Trainer Anytime, Anywhere

Aaptiv is an audio-fitness app that is trying to change the rules of exercise

Advertising Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Retail Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Health Fitness Wearable Measures Your Hydration

Backed by four years of research and medical grade technology, the sensor provides comprehensive physiology data

Advertising How Samsung Is Keeping Olympic Athletes Connected In Rio

Athletes have been given special edition phones to promote the spirit of the games with friends and fans

Health Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Personalized formulas, meal supplements and organic offerings help the brand cater to every athlete

Health NFL Athlete App Monitors Health Concerns

A way for athletes to check their health and avoid CTE