athletes

Fashion & Apparel Adidas Bids For The Future Of Footwear Production With Speedfactory

The groundbreaking manufacturing process is tailored to cities and optimized for athletes

Design Nike's New NBA Uniforms Are Made From The Equivalent Of 20 Recycled Plastic Bottles

Nike's contract with the NBA starts this year, with the sports apparel company releasing its first uniforms for the Golden State Warriors

Fitness & Sport IDEO Is Helping Athletes Get More Sleep

IDEO and Rise Science designed a sleep system that prioritizes bedtime practices

Design PSFK 2017 Speaker Interview: The Future Of Hydration Is Hyper-Personalized

With Gatorade Gx, PSFK 2017 speakers Xavi Cortadellas and Tucker Fort are merging design, tech and hydration

Advertising Adidas Launches A Fitness App To Keep Athletes Motivated

The platform provides inspiration around movement, nutrition, mindset, and rest

Op-Ed Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app

Retail Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has developed a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Technology PSFK Labs Launches The Sports Debrief

Our new report examines innovations and tactics utilized by competitive sports teams and offers applications for the workplace

Health Muscle Stimulator Helps Customize Your Training

Mobile device relaxes muscles, reduces soreness, and boosts strength better than standard workouts

Fashion & Apparel Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fitness & Sport Basketball Sleeve Helps You Perfect Your Shot

Multiple sensors analyze motion, recognize throws and provide instant feedback the moment a ball leaves the player's hands.

Technology This Wearable Helps The US Women’s Olympic Volleyball Team Monitor Their Jumps

The VERT Monitor helps coaches keep track of performance and lets players train smarter

Retail How Lululemon Equipped Canada's Olympic Team

The high-performance gear was designed in consultation with the athletes and created using the brand's proprietary technologies

Design Christian Louboutin Designs Outfits For Cuban Olympians

Athletes will have chic non-performance footwear for formal occasions including the closing ceremony