Athletic shoes

Fashion & Apparel American Eagle Caters To Urban Gen-Zennials With SoHo Sneaker Popup

The apparel retailer hopes to drive engagement and foot traffic with an in-store popup featuring merch from resaler Urban Necessities, also strengthening its sustainability measures

Brand Activation & Immersion New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Events eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Fitness & Sport Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Merchandising & Curation Foot Locker Partners With Adidas To Enhance Production And Personalization

The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events

Packaging & Product Engagement Nike Caters To Female Consumers With Women-First Sneaker Shop

Under the direction of the founder of Colette, the athletic brand is striving to expand its presence in the women's sneaker realm, by catering to the performance and aesthetic tastes of female consumers

Store Experience & Design Suburban Shoe Retailer Offers Shoppers Installation Space And Exclusive Brand Collabs

Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers

Shopper Marketing & Promotion Customers Can Purchase Foot Locker And ASICS Collab Gear Through Shoppable Videos

The five-part anime series, which will premiere on Foot Locker's Instagram and YouTube channels, will give customers an early look at ASICS' latest clothing and footwear line

Retail Visitors To New Balance's L.A. Pop-Up Can Indulge Their '90s Nostalgia

The sneaker brand hosted a four-day pop-up in Los Angeles featuring '90s-themed immersive experiences to promote its recently launched x-90 shoe

Brand Activation & Immersion Nike Targets Female Consumers With Vogue Sneaker Collaboration

In the first-ever women's collaboration for the athletic retailer's Jordan brand, Nike teamed up with the fashion magazine's editor, Anna Wintour, to design two limited-edition kicks

Design Adidas' Automated Factory Will Change How Products Are Made In The U.S.

The athletic brand's robotic Speedfactory uses data and automation turn out sneakers three times faster, speeding up the time to bring limited editions to market

Fashion & Apparel Foot Locker Commissions Artwork To Showcase Success And Sneakers

The footwear retailer tapped New York creatives to curate an exhibit themed around how hard both athletes and artists hustle

Fitness & Sport Adidas' New Yoga Line Is Made From Recycled Plastic

Adidas is expanding its use of plastic recovered from the ocean in partnership with Parley

Children An 11-Year-Old Helped Design Acne Studios' Latest Sneaker Collection

The Swedish label's creative director Johnny Johansson had his pre-teen son contribute to the kicks for the Spring 2018 collection