athletics

Design PSFK 2017 Speaker Interview: The Future Of Hydration Is Hyper-Personalized

With Gatorade Gx, PSFK 2017 speakers Xavi Cortadellas and Tucker Fort are merging design, tech and hydration

Fitness & Sport Digital Baton Cheers On Lonely Runners

The device allows marathoners to receive messages from loved ones during their race

Health How Data Is Improving Athletic Peformance

Kinduct is an app, currently being used by the L.A. Dodgers, that provides coaches, trainers and doctors with information on a player's physical well-being

Fitness & Sport The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Athleisure Manufacturer Crowdsources All Of Its Business Decisions

Customers voted on manufacturing decisions, advertising campaigns, and type of garments produced

Retail Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Fashion & Apparel Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Technology Play AR Pong Against A Friend On A Climbing Wall

Climball is a two-person game similar to air hockey, but played by using your entire body to block the ball

Health Fitness Wearable Measures Your Hydration

Backed by four years of research and medical grade technology, the sensor provides comprehensive physiology data

Advertising Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Technology Gymbot Is A Facebook Messenger For Your Workouts

Fitness enthusiasts can track their progress and exercise stats with this helpful bot

Hotels, Hospitality & Travel Residence Inn Offers Guests Custom Running Routes From Under Armour

Curated two-mile or longer routes are designed to help guests stay active while making the most out of their travels

Technology Surfboard Displays Wave Condition Tips And Tweets

This prototype from Samsung helps surfers stay connected, even while out at sea

Design Former Soccer Player Creates Ultra-Soft Wool Running Shoes

Footwear made from New Zealand Merino Wool lets you go to the gym sans socks