Atmospheric sciences

Cafe & Restaurant Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Advertising McDonald's Presents Weather News As Menu Emojis

Digital billboards give live forecast updates as burgers and fries

Installation Has Guests Breathe The Air Pollution Of Different Cities

Artist Michael Pinsky is using the visceral experience to wake people up to the problem of air pollution

Fashion & Apparel Customers Can Test Their Gear In Woolrich's Extreme Weather Room

The brand's flagship shop in Milan lets shoppers try its outerwear in freezing temperatures

Design Brewery Designed Beer To Remind Leaders To Prioritize Climate Change

Brewdog released a new beer, directed at the White House, to highlight the importance of acknowledging climate change

Technology Los Angeles Is Testing A Special Paint To Cool Down City Streets

The city of Los Angeles will be testing out a layer of CoolSeal paint on public streets, which cuts down how much heat asphalt absorbs

Design Japanese Artist Launches Flowers Into Space For Stunning Photographs

Artist Azuma Makoto launched flowers into space to capture one-of-a-kind images of the colorful flora in the stratosphere

Design Coloring Book Encourages Reflection On Climate Change

By making the data more tactile, the Climate Change Coloring Book encourages people to think through the pressing issue

Advertising Cloud Rains Tequila To Promote Tourism

A creative agency created the installation to encourage Germans to vacation in Mexico

Technology How Aggregated Weather Data Can Make Forecasting More Accurate

Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood

Advertising Spotify Streams Music Depending On Local Weather

Climatune is designed to create playlists according to hundreds of weather stations round the globe

Machine Turns Fog Into Drinking Water

Morocco's dry regions could have a new source of water

Food & Beverage Beer Brewed Using Rain Water From Rooftops

Due to the increase rainfall in the Netherlands, Brewer Hemelswater found an innovative way to repurpose the resource

Fashion & Apparel A Company Is Making Sweaters Just For Drones

Your quadcopter can now take on the chilly weather with a customized sweater