Advertising PSFK Conference 2015: Attention Hacking in an Unconventional Master Class

What is creativity, really? And is originality a myth? Faris Yakob gave a whirlwing masterclass in attention hacking at #PSFK2015. Here are the highlights.

Op-Ed Curtis Hougland: We Like L.A. Because it Reminds Us of Social Media

Founder and CEO of Attention on the myriad ways the City of Angels evokes our celestial ties to the connected web

Design Social Media Agency President on How Spontaniety is Key SXSW Theme

PSFK learns from Tom Buontempo about the SXSW festival's evolving culture

Hotels, Hospitality & Travel Brainwave-Monitoring Car Slows Down When The Driver Is Distracted [Video]

RAC creates a vehicle that can only be driven when it has the driver's undivided attention.

Home Springwise: IKEA Packs Their Entire Catalog Into A 10.5cm x 8.8cm Web Banner

Browse all 2,800 products from the Swedish retailer by hovering over the ad.

Technology Ed Cotton: Famous For 3.9 Minutes

Thoughts on how people are coping with the modern media onslaught by giving it all less and less attention.

Technology Two Tabs In The Mix: DJ Filetype SWF Mixes Website Background Music

Remix culture and attention economy web surfing combine in an original online DJ performance.

Technology Shadow, Glare: Screen Time And Fragmented Attention

A desktop art piece explores perception, awareness and society's focus on screens.

Technology Reading Glasses: Removing Distractions Online

A browser extension looks to improve the reading experience online.

Advertising Seth Godin: Don't Snowglobe Me, Bro

How important is it? Is it so important you need to interrupt everyone, every single one of your customers?

Technology (Infographic): Hierarchy of Digital Distractions

In a digital age rife with an endless stream of distraction, from email updates to text messages, it's important that we get our priorities straight. This handy hierarchy created by Information is Beautiful helps ensure that your limited attention span is always focused on the most important detail of the moment.