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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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The recent author discusses the methodology behind building a brand with social impact

May 19, 2015
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“A friend of mine tells me I have ADOS,” Faris Yakob said on his way down in the elevator in Midtown Manhattan. “That’s ‘Attention Deficit…Oh, shiny!’” Cardboard box of freshly-printed copies of Paid Attention in tow, Faris was leaving the PSFK 2015 Master Class in Attention Hacking, where he gave a 90-minute crash course in catching […]

December 8, 2014
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