Attitude (psychology)

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Loyalty & Membership Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Brand Activation & Immersion Waldorf Astoria And Hamleys Create An Immersive Offer For Kids

The luxury hotel's youngest guests can have a tea party with a life-sized Hamleys bear during their stay, an offer that functions as an engaging and experiential extension of the brand's guest accommodations

Retail Are You Empowering Customers To Do More?

Brands can become a valuable resource by connecting audiences with opportunities to get involved in community and social impact programs

Design Interview: How Sex Toys Can Help Remedy Double Standards For Women

Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience

Gen Z Live Data: How Gen Z Differ From Millennials

To understand a shifting mindset, PSFK's polled its research panel to compare the attitudes and values of Gen Z to those of Millennials

Wellness Gen Z Wants To Hack Wellness—And Brands Can Meet Them Halfway

PSFK's Forecast Z report takes a look at how Gen Z are using products, environments, diets and routines to stimulate their minds and emotions

Advertising More Than Millennials, Gen Z Looks To Mobile And Changing The World

Research from PSFK's Forecast Z report compares the values and attitudes of Generation Z to those of their Millennial predecessors

Delivery & Logistics What’s Your End Of Life Plan?

We sat down with Caregoals founder and CEO Blaine Warkentine to discuss how now is the time for US to finally lead the way to better aging

Health This Smart Pharmacy That Is Your Doctor, Nutritionist & Search Engine All In One

In our latest Future of Health report, Pillo cofounder and CEO Emanuele Musini told us about their AI bot that is rescuing people from painfully long pharmacy wait lines

Interview PSFK 2017 Speaker Interview: How To Live A More Meaningful Life

We sat down with PSFK 2017 speaker and No Impact Man Colin Beavan who discussed how you can give back to the world from right where you are

Hotels, Hospitality & Travel PSFK 2017 Speaker Interview: How To Appeal To The Next-Gen Traveler

We interviewed PSFK 2017 speaker Noreen Chadha about the idea behind building an affordable, boutique hotel that appeals to the next generation traveler

Consumer Goods PSFK 2017 Speaker Interview: What The Supermarket Could Look Like In 2065

In the lead-up to our conference, Studio Industries CEO Mike Lee teleported me in a time machine to the grocery store of the future, where experiences will reign over products

Design PSFK 2017 Speaker Interview: How To Close The Pleasure Gap With Product Design Innovation

In the lead-up to our PSFK 2017 conference, we sat down with Dame Products Co-Founder and CEO Alexandra Fine, who'll be speaking at our PSFK 2017 conference,  discusses her mission to use product innovation to empower the sexual experiences of womankind

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