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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Ross is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the power of Viacom's portfolio and its unparalleled connection to youth in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media. Previously, Ross served as Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU.


Sam is the Director of Audience Engagement at Peppercomm, a strategic communications and marketing firm. He works with clients to help them listen to, empathize with, and engage their audiences. Outside of consulting, Sam is a research affiliate with the MIT Program in Comparative Media Studies/Writing and teaches part time at Western Kentucky University's Popular Culture Studies Program. He also writes for publications like Harvard Business Review, Fast Company, Inc., and PR News and co-authored Spreadable Media: Creating Value and Meaning in a Networked Culture (2013) as well as co-edited The Survival of the Soap Opera (2011).

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