Audience measurement

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Analysis Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Shopper Marketing & Promotion The Weather Channel Is Offering Viewers Mixed-Reality Tornado Coverage

The channel's first video features a tornado strike ravaging the studio in an effort to provide more vivid and immersive storytelling while also informing the public on storm safety measures in a captivating manner

Entertainment Netflix Viewers Like Comedy For Breakfast And Drama At Lunch

Data from the company how people's preferences for content shift throughout the day

Interview How Audience Location Measurement Impacts Out-of-Home Advertising

Geopath measures and analyzes audience location and how consumers engage with advertisements

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