augmented reality

Analysis How London Retailers Like Lush Enable High-Touch Beauty Experiences

As detailed in PSFK's exclusive London Retail Innovation Guide, the U.K. capital's top beauty brands are driving store traffic with personalized attention and immersive retail environments

Features How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Beauty Nars Upgrades Beauty Counter Experience With AR Trial

The Shiseido-owned cosmetic brand is using AI and AR to build a virtual try-on system to help store shoppers find their perfect match

Automotive How Auto Brands Like Cars.com Help Consumers Navigate Complex Purchases

In this Automotive CX Debrief excerpt, PSFK explores best-in-class examples of apps and ecommerce that simplify the car-buying experience

Advertising Burger King Rewards Customers Who Burn Competitor Ads With Free Whoppers

The 'Burn That Ad' campaign invites customers to scan any media from the fast-food chain's competitors on its AR-enabled app, and then burn it virtually to receive a free whopper

Brand Activation & Immersion How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Gaming & Play Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Children How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Fashion & Apparel How Brands Like Eloquii Use Technology To Upgrade Customer-Employee Interactions

Leading retailers are equipping store associates with technology-based assistance like facial recognition and AI to digitally enhance the brick-and-mortar service experience

Delivery & Logistics Delivery Company Lets Customers Personalize Packages With AR Messages

Hermes is a Europe-based package co that aims to streamline and personalize the parcel sending and receiving experience with dynamic measuring and messaging

Cafe & Restaurant Interview: How Panera Bread Uses Intuitive Tech For A Flexible Cafe Experience

The cafe & restaurant brand's VP of digital experience explains how the establishment caters to consumer demand for fast and slow dining, ultimately using technology to enable an end-to-end journey that puts the customer in control and offers greater transparency

Retail How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Fitness & Sport How Brands Like Nike Use Mobile Apps To Improve The Store Experience

Retailers are deploying AR and chat-based mobile apps to guide and assist shoppers as they navigate the physical store

Merchandising & Curation Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail

Dirk van Ginkel, creative director of Jam3 design and experience agency, explains why the time is now for retailers to learn from the pros at Sephora and Nordstrom to reimagine their in-store cx using AI

?>