augmented reality

Op-Ed AR Expert Strategist: How Innovative Technology Is Shaping The Future Of Interior Design

Augmented reality, online communities and 3D printing all play a role in today's designer handbook

Technology How HoloLens Will Shape Brand Opportunities Through Mixed Reality

Microsoft is nurturing a community through projects with NASA, Cannes and others

Retail Try Your Makeup On Using Augmented Reality

No more cotton pads or makeup remover—virtual makeup simulator just got a makeover

Technology Sony Uses AR Storytelling To Make Alice's Wonderland a Dash More Wonderful

At SXSW, augmented reality brought a favorite storybook to psychedelic life

Design A Trip to Lowe's Will Soon Include HoloLens Redecoration

No more paint swatches or sample squares; visualize your dream design in augmented reality

Gaming & Play Trend Watch: AR Steps Out From Virtual Reality's Shadow in 2016

How virtual reality's sister technology is adding another layer to our reality

Work In Weeks, the First Wave of Microsoft's New Reality Begins

With HoloLens shipping to developers, mixed reality gets nearer to mainstream

Work This Device Lets You Print Moving Images

Using augmented reality, bring your photos to life by pointing your smartphone at them

Advertising PSA: It’s Time for an Affordable Augmented Reality Device

Could Polylens do for AR what Cardboard did for VR?

Innovation Lacoste Enriches Its Brand Campaign with Augmented Reality Book

The apparel brand puts a tech-layered spin on the fashion catalog

Advertising Dig Exclusive Comic Books from the Bottom of a Cereal Box

Find Batman and Superman at the bottoms of a box of Cocoa Puffs

Technology X-Ray Vision App Lets You See Through a T-Shirt to Your Guts

Interactive anatomy lesson peers past fabric to seeing your insides

Gaming & Play Leaked Microsoft HoloLens Demo Shows Reality-Bending Video Creation

An AR app is just the tip of the iceberg for mixed reality movie-making

Technology NASA Pushes the Microsoft Hololens' Operational Capabilities to the Limit

Augmented reality is moving us to the next frontier of task management