Augmented & Virtual Reality

Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

How Augmented Reality Is Changing The Museum Experience

AR technology allows anyone to design a cultural experience, blurring boundaries between public and private in institutions like museums and transforming how people experience art

Gaming & Play Sony's Augmented Reality Air Hockey Amplifies The Game

The electronics company demoed the virtually enhanced game at SXSW this March to showcase its latest AR technology

Home Sotheby's AR Platform Lets Customers Virtually Furnish Potential Homes

The luxury real estate broker is using a new staging app that allows clients to visualize their desired decor in properties they view

Technology Microsoft Soundscape Helps Creates 3D Maps For The Visually Impaired

The program uses sound to enable those with impaired vision to better understand and explore their locations

Audio-Visual Installation Lets Visitors Create Music With Their Bodies

Brian Eno and Peter Chilvers adapted their music art app into a full-scale augmented reality installation

Fitness & Sport This Device Lets People Take Virtual Fitness Classes At Home

The connected fitness system raised $13 million in funding for its device that will virtually place customers in customizable fitness classes

Gaming & Play How Immersive Experiences Are Engaging Gamers In The Real World

Game developers and entertainment companies are enhancing their connections with fans through AR and real-world experiences

Hotels, Hospitality & Travel StubHub Is Using AR To Guide Super Bowl Fans To Their Seats

The ticket selling service is using augmented reality to help attendees get a grasp on the city and stadium before going to the game

Design AR Comic From The Black Eyed Peas Unfolds With Famous Voices

The musician created an augmented reality experience for his graphic novel, with a star-studded cast

Advertising How To Understand The Influence Of Gen Z Consumers

PSFK's Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Children Hospital Uses AR To Gamify Procedures For Children

A new application was designed to distract children leading up to a medical operation

Design Nike's AR Headset Gives Golfers Tips To Improve Their Game

The designs for the new gear will let golfers track ball stats and feedback to improve their game