augmented reality

Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Advertising Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Loyalty & Membership Lyft's AR Capability Helps Drivers Find Riders' Exact Locations

The ride-hailing app recently submitted a patent for an integrated augmented reality system that would help drivers better locate their passengers, using past pickup and drop-off data to determine ideal locations

Brand Activation & Immersion David Bowie Fans Can Experience Dedicated Exhibit On Their Phones

Sony is now bringing the museum experience, which explores the singer's life via various media and memorabilia, straight to audiences' phones, making art more accessible to a wider audience

Home Amazon's AR Showroom Lets Customers Furnish And Shop Their Virtual Home

The company's latest online home shopping feature allows customers to virtually decorate their own space, then directly shop the look, aiming to compete similar AR capabilities from Walmart and Target

Retail Mall Of America Shoppers Can Embark On An AR-Enabled Scavenger Hunt

The biggest mall in the U.S. is aiming to drive traffic into its halls this December with an augmented reality scavenger hunt that gives players a chance to enter a shopping spree sweepstakes

Food & Beverage Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Delivery & Logistics Customers Can Build And Order Their Domino's Pizza Order In AR

The AR Pizza chef tool on the Domino's app lets customers personalize their own pizza virtually in an entertaining yet also functional service that merges visualization with ecommerce

Entertainment Disney's Latest Flick Offers Movie-Goers Gamified AR Previews

To help promote its “Ralph Breaks the Internet” movie, Disney is giving its audiences an interactive augmented reality game triggered by a big-screen preview that they can play on their phones

Hotels, Hospitality & Travel Guatemala's Tourism Board Incorporates AR Into Its Latest Campaign To Attract Tourism

Guatemala's Tourism Board partners with JCDeaux to develop immersive ad's that engage tourists in an immersive augmented reality experience through their smart devices

Banks, Insurance & Financial Services Financial Services Group Marshals AR To Help Members Choose A Car

USAA is helping members save time, money and stress by building an augmented reality-based app that lets customers scan cars to find relevant information like price, insurance and similar alternatives

Beauty How Macy’s Is Using VR And Facebook To Improve The Shopping Experience

Macy's latest innovations infuse the omnichannel department store experience with a mix of technology and social media, driving store visits as well as reaching younger, digitally native consumers

Op-Ed Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand