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Analysis Interview: How Reselling Platform StockX Is Democratizing The Streetwear Drop

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Banks, Insurance & Financial Services Seafood Producer Implements SAP Blockchain Tech To Enable Supply Chain Transparency

Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Retail Review-Authenticating Platform Helps Online Retailers Build Shopper Trust

Backed by artificial intelligence, the ecommerce tool Fakespot analyzes customer reviews to help online shoppers make more accurately informed purchase decisions as well as foster retailer-customer trust

Consumer Goods Department Store Uses RFID Tech To Better Track Inventory

Myer is using RFID to enhance its inventory transparency and accuracy as online sales continue to soar and consistency with in-store stock becomes imperative

Beauty Interview: Shopping Platform MASSE Lets Friends Share Product Recommendations

To help consumers wade through the overabundance of items available online and avoid unreliable reviews, MASSE is enabling social commerce between friends and family to share and recommend products

Brand Activation & Immersion Skincare Retailer Offered Store Shoppers AI Skin Analysis And Tailored Product Recs

The skincare brand created an interactive store experience, using AI-enabled analysis to provide visitors to its Harajuku location with personalized skincare product recommendations

Fashion & Apparel How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

Health Customers Can Detect Counterfeit Medicine With A Mobile Phone Scan

Called BitSecure Mobile, the system involves pharmaceutical packaging labels that customers can scan using the related mobile app, helping crack down on counterfeit meds by providing instant authentication

Features How Banks Are Using Data To Protect Consumers' Privacy

From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure users that their information remains secure

Loyalty & Membership Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Shopper Marketing & Promotion How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

Banks, Insurance & Financial Services Bracelet Allows Consumers To Safely Store Cryptocurrency

Design studio Layer created a stylish accessory meant to make digital currencies more practical and secure for everyday use

Food & Beverage Forensic Tagging Will Allow Brands And Consumers To Verify Product Authenticity

With the ability to embed tags into raw materials (not just on packaging), everyone along the supply chain can expect greater peace of mind

Grocery, Convenience & Supermarket IBM Scan-Tech Uses AI & Blockchain To Prevent Counterfeiting

Called the Crypto Anchor Verifier, the device can be used with a cell phone camera, and showcases new possibilities for blockchain applications from the tech company