authenticity

Fashion & Apparel American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Loyalty & Membership Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Design How AI Is Being Used To Prove Authenticity In The Art World

By analyzing a single brushstroke, this AI is able to pick a real Picasso from the fakes

Advertising PSFK 2017 Speaker Interview: How Brands Need To Stay Discontent To Thrive

Piers Fawkes interviewed trend curator Rohit Bhargava, who's speaking at our PSFK 2017 conference, on his experience in discovering new trends and opportunities.

Hotels, Hospitality & Travel PSFK 2017 Speaker Interview: How To Appeal To The Next-Gen Traveler

We interviewed PSFK 2017 speaker Noreen Chadha about the idea behind building an affordable, boutique hotel that appeals to the next generation traveler

Syndicated Triple Pundit: Is The Consumer's Search For Authenticity Driving A Food Sales Crisis?

Can fast food restaurants diversify their menus without confusing customers and wasting produce?

Design 11 Stories You Need To Know Today

Apple unveils new Mac OS X, McDonald's sales increasing in Japan and Chobani wins entrepreneurial award.

Retail How Much Is Too Much For Brands To Be Paying Bloggers? [Headlines]

Somewhere between journalism and advertising some companies are spending six figures for the sense of authenticity and to connect with the large followings of independent critics.

Technology John Gerzema: Trust And Transparency In The 'Now Web'

Betaworks, an incubator for ideas that might work in the era of real-time, exemplifies the new trust model made possible by the immediate and instantaneous flow of information.

Technology Creative Commons Licensed Money

Artist Seiji Ueoka's artwork blurs the relationship between copyright laws and ownership.