AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content
From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook
By analyzing a single brushstroke, this AI is able to pick a real Picasso from the fakes
Piers Fawkes interviewed trend curator Rohit Bhargava, who's speaking at our PSFK 2017 conference, on his experience in discovering new trends and opportunities.
We interviewed PSFK 2017 speaker Noreen Chadha about the idea behind building an affordable, boutique hotel that appeals to the next generation traveler
Can fast food restaurants diversify their menus without confusing customers and wasting produce?
Somewhere between journalism and advertising some companies are spending six figures for the sense of authenticity and to connect with the large followings of independent critics.
Betaworks, an incubator for ideas that might work in the era of real-time, exemplifies the new trust model made possible by the immediate and instantaneous flow of information.