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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.

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John Gerzema is the CEO of The Harris Poll, a public opinion, corporate, brand and reputation strategy firm. An author, strategist, speaker and consultant, John's various books have appeared on the best seller lists of The New York Times, Wall Street Journal, USA Today, Fast Company, The Washington Post, Bloomberg Business Week, The WEEK Magazine and many others. A frequent analyst on television and radio John’s TED talks have been viewed by hundreds of thousands of people. He has written for publications like Harvard Business Review, Inc. Magazine, WIRED, Forbes and McKinsey Voices on Society. His most recent book is The Athena Doctrine. How Women (And The Men Who Think Like Them) Will Rule The Future. 

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