automotive cx debrief

Analysis Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Automotive How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Features How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Loyalty & Membership How Auto Retailers Like Volvo Are Making Driving More Accessible With All-Inclusive Subscriptions

From PSFK's Automotive CX Debrief, these three car retailers are giving their customers purchase flexibility with subscription services

Delivery & Logistics How Brands Like Ford Are Bringing The Car Dealership Experience Online

Strategies from legacy automakers like Ford and startups like Joydrive are bringing the car-shopping experience off the lot and online

Merchandising & Curation How Auto Brands Like Cars.com Help Consumers Navigate Complex Purchases

In this Automotive CX Debrief excerpt, PSFK explores best-in-class examples of apps and ecommerce that simplify the car-buying experience

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Hotels, Hospitality & Travel How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Brand Activation & Immersion Interview: How Carvana Is Bringing The Entire Car-Buying Experience Online With Its Vertically Integrated Platform

This ecommerce retailer is helping the automotive category move online, solving for issues like financing, test drives and more for today's digital audience

Banks, Insurance & Financial Services How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Retail Join PSFK For Automotive CX Immersion & Ideation Sessions, April 18

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Packaging & Product Engagement Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies