Automotive industry

Analysis Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Automotive Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Brand Activation & Immersion Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Features How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Loyalty & Membership How Auto Retailers Like Volvo Are Making Driving More Accessible With All-Inclusive Subscriptions

From PSFK's Automotive CX Debrief, these three car retailers are giving their customers purchase flexibility with subscription services

Delivery & Logistics How Brands Like Ford Are Bringing The Car Dealership Experience Online

Strategies from legacy automakers like Ford and startups like Joydrive are bringing the car-shopping experience off the lot and online

Merchandising & Curation How Auto Brands Like Cars.com Help Consumers Navigate Complex Purchases

In this Automotive CX Debrief excerpt, PSFK explores best-in-class examples of apps and ecommerce that simplify the car-buying experience

Banks, Insurance & Financial Services Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Retail Cadillac Live Lets Online Shoppers Discover Cars From Any Device

The virtual program will give customers the hands-on experience of visiting a dealership from the comfort of their homes, connecting them one-on-one with a live agent via video

Shopper Education & Assistance Kia Partners With Amazon To Let EV Drivers Charge Up At Home

Kia electric vehicle drivers can order at-home charging units and schedule installation from Amazon Home

Hotels, Hospitality & Travel Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Home Mitsubishi Drivers Can Power Their Car And Home Via Solar Platform

The Dendo Drive House system allows for owners to power multiple vehicles and their home via the sun's energy, enabling flexible, sustainable and economic power for all

Post Purchase Service & Support Volvo Polestar Enables Completely Mobile Purchase-To-Entry Customer Journey

The Polestar Explore app caters to mobile-savvy millennials likely to be interested in Volvo's electric vehicle line, enabling a complete end-to-end digital cx from mobile car buying to keyless entry