automotive & mobility

Analysis Why Brands Like Scooter Of Life Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Automotive San Francisco Commuters Take Flight With On-Demand Helicopter Service

Voom is a ridesharing service unlike others—with just a few taps, customers can book a helicopter ride in and around San Francisco

Features An Electric Scooter Company Makes The Case For Ownership In A Ride-Share Economy

PSFK scores an inside look at Boosted, an electric vehicle ecomm disrupting the current rideshare and rental transportation trends, providing urban commuters with a more reliable last-mile alternative

Brand Activation & Immersion How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

Loyalty & Membership Volvo Car Accident Advisor Provides Drivers On-Demand Recovery Support

Volvo owners can access a mobile service that helps collect accident scene information and streamlines the recovery and repair process

Delivery & Logistics Scooter Rental Service Bird Offers Members Monthly Subscription

Looking to enhance the convenience of its environmentally friendly scooter rental to compete with bike and ride shares, Bird will directly deliver to and pick up personal scooters from monthly subscribers

Luxury Land Rover's Chief Design Officer On Creating A Desirability Connection With Customers

Gerry McGovern discusses the three necessary factors for establishing consumers' emotional connectivity to a vehicle, key to the success in the luxury automotive space

Post Purchase Service & Support Hyundai Owners Can Customize Their Driving Experience Via Mobile Profile

The automaker is helping its electric car drivers customize their ride with a mobile app that lets them select and save preferences for max speed, response times, A/C control and more

Grocery, Convenience & Supermarket Ford's Self-Braking Shopping Cart Applies Vehicle Tech To Grocery Store Experience

The self-braking grocery cart implements Ford's sensor tech designed for the fast lane that detects people and objects and automatically stops to preempt collisions

Retail Carro Offers Car Renters Subscription-Based Service

Carro launches as Singapore's first-ever subscription-based car service offering a flat monthly fee and flexible ownership options

Food & Beverage Future Walmart Shoppers Might Receive Their Groceries Via Driverless Delivery

The American mega retailer is aiming to dominate the future of on-demand delivery, rivaling last-mile efforts from competitors like Amazon with tests of autonomous grocery delivery that could democratize the service for the mainstream