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Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Analysis How Brands Like Walgreens Are Going Phygital With Interactive Store Merchandising

As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology

Brand Activation & Immersion How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Fashion & Apparel Nike Air Max Fans Can Shop The Brand's Virtual Reality Popup

As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker

Features How Brands Like Nike Use Mobile Apps To Improve The Store Experience

Retailers are deploying AR and chat-based mobile apps to guide and assist shoppers as they navigate the physical store

Gaming & Play Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Merchandising & Curation Fast Retailing Co's Digitally Enabled Store Ships Merch To Shoppers' Homes Only

The GU Style Studio experiments with a store concept that allows shoppers to try and purchase apparel and accessories but not take them home, instead shipping them directly to customers

Entertainment Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Shopper Education & Assistance E-Commerce Retailer Uses A Bodysuit To Make Clothing Exact To Shoppers' Size

Collection ZOZO allows customers to custom-tailor clothing like jeans and tee shirts at a low cost by donning a size-measuring bodysuit linked to an app on their smartphone, providing tailored fast fashion

Interview Interview: Second Life's Creator On How Virtual Reality Can Help Foster Genuine Connection

In this interview, co-founder of High Fidelity Philip Rosedale discusses how his blockchain-based virtual reality platform enables new and improved ways for people to not only socialize but also genuinely connect, harboring the potential to improve how people and communities around the world relate to one another

Design Apple Users Can Customize Emojis To Look Just Like Themselves

With 'Memoji' on iOS 12, characters can be personalized to represent every user with a wide variety of skin tones, hair styles and accessories

Retail How Two Companies Are Using VR To Pioneer Virtual Socialization

High Fidelity and TheWaveVR are two brands that specialize in providing people with virtual ways to share and enjoy music, dancing and more

Banks, Insurance & Financial Services How Virtual Assistance Is Revolutionizing The World Of Finance

From virtual reality banking systems to AI chatbots and personalized rewards, financial services are finding innovative ways to improve while delivering more convenient support

Entertainment Mozilla's Experimental App Increases VR Accessibility

The tech company launched a VR social network, accessible on any browser, where users can hang out as avatars in virtual worlds