aviation

Hotels, Hospitality & Travel JetSuite Teams With Travel Agency Embark For Personalized Luxury Journeys

This exclusive partnership will provide premium travelers with customized journeys across destinations and events

Loyalty & Membership United Airlines Offers Dynamic Flight Pricing For Rewards Members

The airliner is replacing the more traditional pricing model with a dynamic one for passengers purchasing with frequent flyer miles

Analysis How Airports And Airlines Like Cathay Pacific Are Prioritizing Wellness & Relaxation

Catering to consumers' interest in wellness, airports are upgrading the travel experience with yoga, meditation and other calming activities

Post Purchase Service & Support South African Airliner Personalizes Passengers' Flight With Mobile Booking, Flight Updates, Social Sharing And More

Kulula launched an app that aims to consolidate and customize the flying experience, allowing customers to book flights, choose seats, rent cars, share trip details on Facebook and much more

Features How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

Food & Beverage How Airports Like LAX Are Using Automated Services For Frictionless Experiences

Using a mix of app-enabled, data-driven and seamless technology, airport retailers are creating frictionless experiences for busy pre-boarding customers

Brand Activation & Immersion Air Asia Offers Customers Permanent Restaurant Inspired By Flight Menu

Called Santan, the airliner's fast-food restaurant is at once designed to drive brand engagement as well as test out new items on the ground to be used for the in-flight menu

Brand Activation & Immersion American Airlines Partners With Digital Aviation Co For Luxury Airport Experience

American Airlines is partnering with Blade experiential travel company to upgrade its premium cx with private helicopter transport to and from the airport alongside expedited, ground-level personal attendant service

Design JFK Travelers Can Stay In Retro Hotel Built Inside Abandoned TWA Terminal

Called the TWA Hotel, the retro-inspired space references its midcentury origin as a terminal for the defunct airline, and will transform the landmark into on-site accommodations for added convenience

Shopper Marketing & Promotion American Airlines Enhances Premium Travel Experience With Amenity Kits

Catering to the business and regular long-haul traveler, American's new in-flight kits add extra luxury to premium passenger classes

Shopper Education & Assistance KLM's Face-Scanning Hologram Booth Connects Travelers Across Airports

With Take-off Tips, travelers can connect with locals at their destination airport, letting them exchange info and advice via real-time conversation as they wait to board

Merchandising & Curation Virgin Atlantic Supports Consumers' Resolutions With Alcohol-Free Cocktail Menu

As global consumer behavior around alcohol continues to change, the airline is catering to new needs by letting passengers enjoy the experience of ordering a craft mocktail or reduced-alcohol cocktail

Store Experience & Design Alaska Airlines Offers Coworking Benefits To Business Travelers

Aiming to facilitate working while traveling, Alaskan Air elite members will receive access to co-working spaces from The Riveter, whose members will have access to Alaskan Air's lounges

Fashion & Apparel Jean Paul Gaultier Targets Airport Shoppers With Fragrance Activation

Hoping to tap the burgeoning airport retail market, the luxury brand launched an airport-exclusive fragrance activation with aviation-themed designs entitled "Gaultier Airlines"