Axe

Advertising Axe Mixed Leather And Cookies To Promote Unusual Mashups

The combo is first of many in a line of 'Collision' products

Beauty AR Mirror Invites Passersby To Try Out New Hairstyles

Lynx created a pop-up store in Dublin where customers can try out different hairstyles using an augmented reality Magic Mirror

Work AXE Drops the Bravado, Embraces a More Inclusive Masculinity

This grooming products brand is changing its outdated ways

Advertising Axe 'Kiss for Peace' Campaign Promotes International Goodwill, Social Media Style

AXE Challenges young people to #KissForPeace in honor of International Peace Day

Technology Website Lets You Know If You're Being A Tool On Social Media

The Social Effort Scale analyzes a person's online activities and tells them whether they're trying too hard.

Advertising AXE's Marketers Get Business Cards Infused With Their Own Pheromones

An agency created the cards to bring the "AXE effect" into real life.

Technology Creating Participatory Narratives In Advertising

Razorfish exec talks to PSFK on the audience-driven AXE Anarchy campaign [partner supported]

Hotels, Hospitality & Travel Axe Plans To Send 22 Fans To Space

This campaign aims to take the brand "to new heights."

Advertising Axe Split-Screen 3D Film Presents A Different Story For Each Eye

For the Young/Mature campaign, the men's brand created an ad with two separate storylines depending on which side you were viewing.

Advertising Axe Creates New Fragrance For Women [Headlines]

Unilever set to launch "Axe Anarchy" to try to gain a previously untapped market share.

Innovation The Fine Line Between Controversy and Acceptability (Video)

Insights and ideas from The Razorfish Client Summit 2010 featuring Russell Taylor, Global Brand Vice President of Axe.

Home Mobile Opportunities & Challenges: PSFK Talks To BBH's Richard Schatzberger

Richard Schatzberger, Director of Creative Technology at BBH provides an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape.