b2b

Brand Activation & Immersion Storefront Op-Ed: Three Reasons To Open A B2B Pop-Up Store

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept

Consumer Goods Interview: How Alibaba's North America B2B Business Streamlines The Retail Experience

An executive from Alibaba North America tells PSFK how the company is enabling other businesses to be better ecommerce retailers