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Statistics

70% of millennials said they checked their credit score more than once in the past year, compared to 67% of Generation X and 61% of baby boomers

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Gen Z (48%) are lonelier than Baby Boomers (38%)

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Americans have reduced their spending habits when it comes to buying new clothes

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Related News

Caring economy app Papa lets lonely seniors to book time with college-age "grandkids on demand"

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Marin Transit launched on-demand service that caters to seniors and riders with disabilities

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A survey of digital media trends across demographics

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Adults over 30 years old love Facebook and shun Snapchat

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Debt-conscious millennials are a growing threat for credit card companies

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[Insight] Marketing To The Generations: Boomers And Gen X

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[Stat] Only 5% of ad spending is targeted at Boomers despite $46 trillion in wealth

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[Stat] 60% of women are buying less apparel than they did 10 years ago

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While marketers focus on millennials, Baby Boomers control 50% of all CPG dollars, and dominate 119 out of the top 123 CPG categories (Forbes)

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Venture Capital’s Answer to High-Priced Housing: Dorms for Grown Ups

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The rise of the creative class is the end of retirement

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Google Thinks Self-Driving Cars Will Be Great for Stranded Seniors

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Google Thinks Self-Driving Cars Will Be Great for Stranded Seniors

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Older Drivers Hit the Road for Uber and Lyft

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