Baby Boomers

Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

August 15, 2018

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Statistics

70% of millennials said they checked their credit score more than once in the past year, compared to 67% of Generation X and 61% of baby boomers

Gen Z (48%) are lonelier than Baby Boomers (38%)

Americans have reduced their spending habits when it comes to buying new clothes

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