Baby Boomers

Brand Activation & Immersion Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Health Walgreens To Offer Customers Affordable On-Site Dental Care

The pharmacy continues to increase its healthcare services, now offering a dental office at a Palatka, FL location designed to appeal to senior citizens and providing everything from cleanings to crowns

Fitness & Sport NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience

Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

Banks, Insurance & Financial Services Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Home Op-Ed: Reinventing The Smart Home Sector With Intuitive & Proactive Technology

Using analysis pulled from our research reports, PSFK founder Piers Fawkes shares his insights on why the potential of the connected home never materialized, and how tech companies can more seamlessly and successfully serve the needs of today's consumer

Baby Boomers Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges

Loyalty & Membership Subscription Recipe Boxes Designed To Help Elderly Women Socialize With Neighbors

Social Oven comes filled with recipes, allergen cards and a menu sign that can be hung on doors to entice friends to come over for dinner, encouraging sociability among elderly neighbors

Advertising Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model

Automotive Ford Mobility Service Ensures Patients Never Miss A Doctor's Appointment

GoRide hopes to use a fleet of shared, accessible vans as a service to benefit people's health

Wellness How Wearable Wellness Is Improving Care For Seniors

From connected wristbands to electronic skin, sensing technology is improving the lives of seniors and caregivers alike

Baby Boomers Interview: The Media Brand Changing The Age Conversation

Ageist's David Stewart describes why the site, dedicated to an aspirational view of people over 50, appeals to readers of all ages

Retail How Personalized AI Assistance Allows Users To Feel More Human

Services from home assistants to mood monitors utilize AI to improve productivity or give us peace of mind

Technology How Technology Is Making Remote Senior Care Possible

Non-invasive and efficient care for the elderly is becoming possible thanks to remote technology like wearable devices and in-home monitoring

Delivery & Logistics How Activists Are Rethinking The Gig Economy

A new deal offered by courier firm DPD may just be the beginning of the end of the race to the bottom