Baby Boomers

Banks, Insurance & Financial Services Op-Ed: Are Brick-and-Mortar Banks Missing The Millennial Boat?

Advertising mastermind and creator of the Valuegraphics Database, David Allison tells PSFK what's missing from the commercial banking experience

Hotels, Hospitality & Travel Marriott Home-Rental Service Offers Travelers Airbnb Alternative

Hotel giant Marriott is testing a pilot home-rental program in Europe, launching in the U.S. later if successful

Automotive The Future Of Car Buying And Owning According To Acura Designers

Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation

Baby Boomers Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Merchandising & Curation Interview: How Media Outlet Hacking Finance Delivers Content For A Fairer Future

Editor Leslie Campisi explains how the online publication aims to democratize finance by diversifying who talks about it, striving to redefine the industry from the ground up and describing how that will occur through integration with other sectors

Brand Activation & Immersion Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Health Walgreens To Offer Customers Affordable On-Site Dental Care

The pharmacy continues to increase its healthcare services, now offering a dental office at a Palatka, FL location designed to appeal to senior citizens and providing everything from cleanings to crowns

Fitness & Sport NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience

Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

Loyalty & Membership Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Home Op-Ed: Reinventing The Smart Home Sector With Intuitive & Proactive Technology

Using analysis pulled from our research reports, PSFK founder Piers Fawkes shares his insights on why the potential of the connected home never materialized, and how tech companies can more seamlessly and successfully serve the needs of today's consumer

Retail Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges

Loyalty & Membership Subscription Recipe Boxes Designed To Help Elderly Women Socialize With Neighbors

Social Oven comes filled with recipes, allergen cards and a menu sign that can be hung on doors to entice friends to come over for dinner, encouraging sociability among elderly neighbors

Advertising Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model

Automotive Ford Mobility Service Ensures Patients Never Miss A Doctor's Appointment

GoRide hopes to use a fleet of shared, accessible vans as a service to benefit people's health