This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
“This is the brand’s first time working with the IGTV platform. So while we don’t know exactly how it’s going to perform, Bacardi has always been an adventurous brand when it comes to digital engagement with fans. We’re really excited to see how people will react to long form vertical content—we may finally be breaking the trend of horizontal formats for long form pieces of film.”
Marcos Kotlhar. Executive Creative Director, BBDO New York