Beauty How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Brand Activation & Immersion Bacardi Creates Consumer-Chosen Content For Its IGTV Debut

The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation

Advertising Bacardi's Major Lazer Snapchat Lens Lets People Star In Their Own Music Video

Bacardi launches a Snapchat lens for fans to make a music video of a Major Lazer song featuring their selfies

Food & Beverage Bacardi's Latest Ad Uses Boomerang To Put A Caribbean Town In A Perpetual Loop

In the rum brand's summer ad, the denizens of a small town are trapped in an endless, boring loop, thanks to the use of the Instagram fad

Entertainment Bacardi Lets You Be A DJ On Instagram

The brand released an Instagram Stories experience for potential DJs to mix on their phone

Food & Beverage Jamie Oliver's Drinks Tube Released 360-Degree Cocktail Video

How 32 cameras and one award-winning bartender can turn a mojito recipe into a spectacle

Editors Pick PSFK is Hiring: Researcher / Strategist Consultant

Work with companies like Google, Intel, Nike, Samsung and Target

Design Bacardi Spiced Rum Campaign Leverages Brand Heritage

'Original Bacardi' shows that effectiveness of keeping advertising simple

Video Bacardi Launches Graphic Novel to Honor the Brand’s Past

The rum brand collaborates with iconic graphic novelists Warren Ellis and Michael Allred

Advertising Bacardi, Jamie Oliver Craft Viewers' Requested Cocktails on YouTube

The spirits brand and the celebrity chef celebrate summer cocktails with the audience on their collaborative YouTube channel, Drinks Tube

Retail The Me-TV Trend [Need To Know: SXSWi]

New platforms are leveraging social data to create dynamic, personalized television experiences.

Gaming & Play Wearable Sensors Offer Real-Time Snowboarding Performance Stats [Future Of Gaming]

PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.

Technology Bacardi Invites Facebook Fans To Serve Against Rafael Nadal

Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.

Home Bacardi Uses Facebook Data For Interactive Online House Party Simulation

The drinks brand's holiday campaign adds personalized content to the video experience.