From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience
The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation
In the rum brand's summer ad, the denizens of a small town are trapped in an endless, boring loop, thanks to the use of the Instagram fad
How 32 cameras and one award-winning bartender can turn a mojito recipe into a spectacle
Work with companies like Google, Intel, Nike, Samsung and Target
'Original Bacardi' shows that effectiveness of keeping advertising simple
The rum brand collaborates with iconic graphic novelists Warren Ellis and Michael Allred
The spirits brand and the celebrity chef celebrate summer cocktails with the audience on their collaborative YouTube channel, Drinks Tube
PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.
Compete against the tennis champion in a virtual online video game to raise awareness about responsible drinking.
The drinks brand's holiday campaign adds personalized content to the video experience.
The spirits manufacturer is featuring fans' Facebook 'likes' in a series of events, titled 'Like It Live, Like It Together,' in an effort to transcend the boundary between the online and offline worlds.