back-to-school

Analysis Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Fashion & Apparel Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Brand Activation & Immersion From Luxury To Streetwear, Brands Like Burberry Are Driving Sales With Digital Drops

From PSFK's Back-To-School Deck, cutting edge fashion brands across categories are striking a new balance between exclusivity and accessibility with limited-edition releases

Features Why Youth Retailers Like American Eagle Are Enabling Secondhand Apparel

From PSFK's Back-To-School Deck, here's how two brands are using thrifting to restructure how customers return unwanted items, catering to increased consumer interest in circular apparel

Children Brands Like Verizon Are Guiding Teens Into Adulthood By Providing Tethered Freedom

From PSFK's Back-To-School deck, here's how two leading brands are supporting graceful transitions for teens into adulthood, helping them safely use digital tools like credit cards and mobile plans

Gen Z Brands Like Blume Are Providing Trusted Guidance For Teenage Transitions

From PSFK's Back-To-School Deck, here's how two brands have positioned themselves as lifestyle partners for young adults going through the trials and tribulations of puberty

Entertainment Brands Billie, H&M And More Are Supporting Authenticity And Self-Expression In Kids

The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure

Health Ways Top Brands Like Apple Are Promoting Digital Balance To Support Kids' Wellbeing

From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content

Automotive How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

Home How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services