barnes and noble

Advertising 8 Stories You Need To Know Today

McDonald's joins Snapchat, Levi Strauss creates a new, greener process for jeans, Barnes & Noble to release a new tablet, and more.

Technology How Publishing Apps Connect With Readers In Real Life

Brands and publishers have an opportunity to create and foster communities that grow via the conversation that reading promotes.

Gaming & Play Pro-Green Social Gaming Platform Engages Consumers And Brands

Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.

All Conde Nast Magazine Heading To The Nook [Headlines]

The magazine publisher announced plans to release its publications on Barnes & Noble's ereader.

Innovation Barnes And Noble Unclear About Who Is The Intended Audience For The Nook [Headlines]

The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.

Barnes & Nobles Bulks Up Nook Boutiques For Holidays [Headlines]

The retailer has expanded retail space ahead of the holiday buying rush.

Advertising Revealing Game Mechanics In The Retail Space

We consider some of the common traits around brands and services that seem to tap into game mechanics.

Advertising Future Of Retail: In-Store Experiences Augmented With Exclusive Content

Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.