McDonald's joins Snapchat, Levi Strauss creates a new, greener process for jeans, Barnes & Noble to release a new tablet, and more.

Brands and publishers have an opportunity to create and foster communities that grow via the conversation that reading promotes.

Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.

The magazine publisher announced plans to release its publications on Barnes & Noble's ereader.

The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.

The retailer has expanded retail space ahead of the holiday buying rush.

We consider some of the common traits around brands and services that seem to tap into game mechanics.

Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.