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Analysis How Premium Brands Like The RealReal Are Helping Shoppers Express Themselves

In this excerpt from PSFK’s New York Retail Innovation Guide, learn how top retailers in the city are curating their image to reflect the community they reside in, developing new products and opportunities to integrate themselves into customer’s personal lives

Fashion & Apparel Women's Fashion Brand Offers Free Clothing Rental For New York Shoppers

As part of an engagement strategy hoping to establish the brand in the American market, French brand b&ash is providing free weekend clothing rental to shoppers at its SoHo store