Bedding

Analysis Interview: How DTC Home Brand Parachute Becomes A Part Of Customers' "Everyday Rituals"

The DTC brand's founder and CEO describes how it went from selling bedding online to opening experiential stores and developing one of the market's most eco-friendly mattresses

Brand Activation & Immersion Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Fashion & Apparel Bedding Subscription Gives Customers New Sheets While Recycling Used Ones

Coyuchi's sustainable subscription services let customers rent sheets for a period of time, replacing them as needed and restoring the old sheets to be resold

Health How Optimized Ambience Is Helping To Improve Sleep Quality

From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment

Grocery, Convenience & Supermarket How Brands Are Selling Sleep As A Luxury Travel Amenity

From Wi-Fi-enabled sleeping pods to first-class pillow menus, getting proper shut-eye while traveling is the primary goal of these luxury-oriented brands

Children Crate & Barrel Launched A Whimsical Brand Just For Kids

Crate & Kids is the home retailer's latest collection for little ones, including everything from furniture and bedding to toys and decor

Home This Duvet Box Startup Is Vying For A Piece Of The Sleep Market

Buffy comforters are the latest product tapping into the bed-in-a-box market

Design This Bed-In-A-Box Customizes Mattress Firmness To Each Person's Liking

The Kutson mattress takes a couple's individual sleeping preferences into consideration

Advertising Qantas Now Offers Pillow Menu To First-Class Passengers

Qantas ups the ante when it comes to first-class comfort with its new selection of pillows

Hotels, Hospitality & Travel Casper Teams Up With American Airlines For In-Flight Slumber Products

The mattress company reveals new products available for certain flights

Technology This Special Pillow Pad Is Designed To Keep Cool All Night

The Moona smart pillow pad keeps pillows at the user's desired temperature for a consistently cool rest

Automotive These 'Moving Hotels' Are Reshaping The Megabus Industry

A San Francisco-based startup aims to kill sleeplessness aboard its otherwise arduous eight plus hour drives

Cafe & Restaurant These Bed Sheets Are Infused With Coffee To Eliminate Odors

The Ettitude bed set contains bamboo and coffee grounds to reduce moisture and odors

Consumer Goods Casper Made A Nap Mat That Can Only Be Bought At Target

The first two exclusive Casper products have been launched in Target stores following the chain store's investment in the startup mattress company

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