Beer

Food & Beverage How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Merchandising & Curation How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Advertising How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Packaging & Product Engagement Beer Drinkers Can Use Brew To Develop Their Own Kodak Photos

Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"

Fitness & Sport Cleveland Cavaliers Basketball Court Lets Fans Order Beer Through iMessage

The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay

Brand Activation & Immersion How Natural Light Builds A Beer For Health-Focused Millennials

The beer brand's Naturdays lager leverages demands of a new generation alongside wellness trends to make a beverage for non-beer drinkers

Cafe & Restaurant New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Retail Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Hotels, Hospitality & Travel BrewDog Offers Customers All-Inclusive Trip On Its Craft Beer Airline

Taking in-flight beverages to the next level, the Scottish brand is offering fans a dedicated airline and opportunity to taste-test its craft beer, try exclusive altitude-sensitive brews, enjoy a four-night stay in Columbus, OH and more

Loyalty & Membership Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Shopper Marketing & Promotions Dos Equis Targets Millennials With Mexican Heritage-Themed Campaign

The beer brand is aiming to engage a younger demographic with a collaboration fêting its nation's heritage, marshaling social media activations, emerging artist performances and cultural celebrations

Transactions & Payments Delta And Virgin Atlantic's Beer Vending Machine Offers Customers 230 Flavors

Following the airliners' opening of a pub, the machine is intended to further promote their U.S. destinations, dispensing several hundred beer varieties and assigning one to each location to build engagement with customers

Brand Activation & Immersion Brewery Offers Hotel Guests An Immersive Beer-Inspired Stay

BrewDog outfitted its Doghouse hotel with 32 beer-focused and amenity-rich rooms on the same property as its brewery, offering guests a brand-themed stay