Beer

Advertising Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Brand Activation & Immersion BrewDog Offers Customers All-Inclusive Trip On Its Craft Beer Airline

Taking in-flight beverages to the next level, the Scottish brand is offering fans a dedicated airline and opportunity to taste-test its craft beer, try exclusive altitude-sensitive brews, enjoy a four-night stay in Columbus, OH and more

Food & Beverage Dos Equis Targets Millennials With Mexican Heritage-Themed Campaign

The beer brand is aiming to engage a younger demographic with a collaboration fêting its nation's heritage, marshaling social media activations, emerging artist performances and cultural celebrations

Hotels, Hospitality & Travel Delta And Virgin Atlantic's Beer Vending Machine Offers Customers 230 Flavors

Following the airliners' opening of a pub, the machine is intended to further promote their U.S. destinations, dispensing several hundred beer varieties and assigning one to each location to build engagement with customers

Brand Activation & Immersion Brewery Offers Hotel Guests An Immersive Beer-Inspired Stay

BrewDog outfitted its Doghouse hotel with 32 beer-focused and amenity-rich rooms on the same property as its brewery, offering guests a brand-themed stay

Shopper Marketing & Promotions Interview: Stella Artois' VP On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brand's Vice President Harry Lewis on its foray into the mindfulness space, and how it's using immersive sensory journeys, replete with engaging content and packaging, to connect with customers

Food & Beverage Travelers Can Book Brewery's Waterfall-Powered Pub On Airbnb

Bringing beer to the great outdoors, Carlsberg is expanding its brand experience in the form of a sustainable woodland overnight pub, aiming to offer guests a unique and peaceful stay

Transactions & Payments Sports Fans Can Skip Lines And Buy Beer Using Their Thumbprints

Seattle stadiums are teaming with Clear, a biometrics company, to help sports fans get their concession faster and enjoy the game more

Hotels, Hospitality & Travel Virgin Atlantic And Delta Create Pop-Up Pub Offering Craft Beers Inspired By Their 230 U.S. Destinations

The two airlines collaborated on the design of a one-of-a-kind pop-up activation that celebrates the U.S. cities their combined flights service

Packaging & Product Engagement Beer Bottles Use Facial Recognition To Talk Back To Consumers

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Banks, Insurance & Financial Services Beer Vending Machine Uses Blockchain To Verify Age Before Dispensing Cans

Civic is testing the potential of blockchain as an age verification method to purchase alcohol

Grocery, Convenience & Supermarket Beer Brand's Smart Speaker Is Just For Planning Parties

Brazil's Skol Beats made a beer bottle-shaped speaker that doles out event suggestions, drink recipes and playlist tips by voice command

Grocery, Convenience & Supermarket Sustainable Beer Is Made From Leftover Marks & Spencer Bread

Britain-based Adnams Brewery is working with Marks & Spencer to repurpose extra bread from the retailer's sandwich counters

Design Space Beer Gears Up For Takeoff Next Year

Vostok Space Beer launched a crowdfunding campaign for the future of tourism: a bottle engineered to pour in zero gravity and a recipe that tastes as good as it does on Earth