Beer

Advertising Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Brand Activation & Immersion Busch Takes Pop-Ups To New Extremes With A Secret Forest Location

That's right—in a parody of exclusive, urban pop-ups, the beer brand is operating a location deep inside an unnamed National Forest for one day, complete with exclusive merch and the chance to win free suds for a year

Entertainment Tiger Beer Ventures Into Community-Designed, Community-Nurturing Retail Spaces

Through two global lighthouse housed within international airports, the Singaporean beverage brand is leaning on its in-house arts collective to deliver inviting and interactive communal outposts

Consumer Goods Heineken Enhances Production By 3D-Printing Manufacturing Tools On-Demand

Heineken is using the technology to improve machinery in its factories, enhancing safety and quality control by printing custom parts on-site while reducing costs and increasing efficiency

Food & Beverage Music Trivia Game Takes IPA Drinkers On Journey Across QR Codes, Beer Cans & Spotify

A NYC craft brewery transformed their beer labels into a clue-based mobile game that celebrates music and Japanese culture

Analysis How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Features How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Hotels, Hospitality & Travel How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Packaging & Product Engagement Beer Drinkers Can Use Brew To Develop Their Own Kodak Photos

Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"

Fitness & Sport Cleveland Cavaliers Basketball Court Lets Fans Order Beer Through iMessage

The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay

Merchandising & Curation How Natural Light Builds A Beer For Health-Focused Millennials

The beer brand's Naturdays lager leverages demands of a new generation alongside wellness trends to make a beverage for non-beer drinkers

Cafe & Restaurant New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Retail Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive