Behavior modification

Banks, Insurance & Financial Services Op-Ed: Designing Financial Software To Ease Mental Taxation

As the U.S. wraps up another tax year, PSFK delivers a first-hand account from one of the experts designing consumer-facing financial experiences

Advertising Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Automotive Join PSFK For Automotive CX Immersion & Ideation Sessions, April 18

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Analysis How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Fashion & Apparel Clarks Will Teach Kids Language And Literacy While Fitting Their Shoes

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Brand Activation & Immersion How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Features How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

Interview How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling

For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Health Former Uber Exec Launches Mental Health App To Make Therapy More Accessible

Inspired by his experience working in a stressful environment, a former Uber executive created an app called Basis that helps provide support to those in environments where help may be lacking or stigmatized

Retail Alzheimer's Center Creates 1950's-Themed Town To Improve Patient Cognition

The Glenner Town Square provides Alzheimer's patients with an alternative experiential treatment, helping jog their memory by recreating a town from their youth and offering activities like puzzles and animal therapy

Shopper Education & Assistance How Wellness Platforms Shleep And Spring Health Are Helping Offices Institute Mental Health Support

As corporations increasingly recognize the importance of supporting their employees' mental health and wellbeing, brands are offering services like sleep coaching and virtual wellness portals specifically for businesses to implement in the workplace

Entertainment How AI Is Enabling Streaming Services To Personalize Customers' Mixes

Streaming services are changing the way consumers listen to music and enhancing their discovery process by providing a data-driven, customized experience

Hotels, Hospitality & Travel Kimpton Hotel's Social Experiment Explores Importance Of Human Connection

Called Room 301, the experience will engage guests of the room in a variety of activities that explore their unique aspirations and values, part of the brand's overarching Stay Human campaign