The media company will study how people understand, enjoy and consume media with new high tech space.
A new concept gym uses behavioral economics to change how and when members pay to workout.
A decorated behavioral economist shares insights on what marketers, advertisers, and designers can learn from an understanding of our irrational nature.
Anyone employed in the marketing world has felt the frustration of recommending an engaging idea to a client, only to encounter pressure to excessively justify its relevance. Behavioral Economics can help ease the pain of that conversation by providing a specific model, and increase the likelihood of selling a strong, engaging idea.
It turns out that peer pressure might not always be such a bad thing after all, particularly when it causes us to act in beneficial ways. With the economy already affecting consumer spending habits, companies are increasingly looking at the ways behavioral economics can be influenced by public transparency and participation.