Behavioural sciences

Banks, Insurance & Financial Services Op-Ed: Designing Financial Software To Ease Mental Taxation

As the U.S. wraps up another tax year, PSFK delivers a first-hand account from one of the experts designing consumer-facing financial experiences

Design Interview: How Women's Health Clinic Tia Is Enabling Relationship-Driven Care In A Fragmented Space

Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Analysis Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Health Coworking Space Offers Members On-Site Medical Health Care

Office-space provider Convene and healthcare startup Eden Health are working to bring clinics to the workplace

Brand Activation & Immersion How Airports And Airlines Like Cathay Pacific Are Prioritizing Wellness & Relaxation

Catering to consumers' interest in wellness, airports are upgrading the travel experience with yoga, meditation and other calming activities

Cafe & Restaurant Why The Restaurant Space Is Experimenting With Dynamic Pricing

Some restaurants may soon implement dynamic pricing already integral to the rideshare and airliner spaces, working to engage customers at off-peak times with lower prices to better manage demand

Features How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Fashion & Apparel How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Interview Interview: How Men's Healthcare Startup hims Enables Convenient And Affordable Treatment

hims is an online-only personal care brand that combines low costs with FDA-approved and doctor-backed products that empower consumers to take care of their health from the privacy of their home

Hotels, Hospitality & Travel Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Home Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Retail How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

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