The veteran Unilever executive has been tasked with reinventing both the company's product offerings and social initiatives, aiming to create a definitive platform for sustainability and maintain a competitive position in the marketplace

Ben & Jerry's churns out a campaign to help restore the Voting Rights Act

Fan feedback encouraged this company to offer vegan ice cream

The ice cream company's new flavor 'Save Our Swirled' is a call to action that delivers the message "If it's melted, it's ruined"

To promote the film’s release, ‘Ron Burgundy Scotch’ is being created.

Philadelphia book publisher Quirk Books imagined a series modeled after the Ben & Jerry’s design.

Pro tennis player to wear Google Glass at Wimbledon, HTC to partner with Robert Downey Junior and Coca-Cola most popular brand on Facebook.

The 'City Churned' campaign lets fans around the U.S. decide what their city’s ice cream flavor combination will be.

A social media campaign aimed to give a new and deeper meaning to Free Cone Day.

Fans capture the essence of euphoria for a chance to receive fame and ice-cream.

The ice cream brand's homepage offers a message of solidarity with the protesters.

PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.

Ben & Jerry's announced a new ice cream flavor named "Schweddy Balls," a joke from a SNL skit making fun of NPR.

Ice-cream brand's new mobile outlet lets people know where they are via Twitter.