Bicycle

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Features Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Automotive Pirelli's Tire Boutique Offers White Glove Service To Prestige Car Owners

P Zero World is a premium take on service and support to improve the safety and driving pleasure of supercar owners

Brand Activation & Immersion Uber Customers Can Select E-Bikes As Their Mode Of Transport

Uber's acquisition of Jump and its latest e-bike model is intended to give the rideshare a competitive edge in its market, as companies look to offer additional and eco-friendly modes of transit

Delivery & Logistics NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Loyalty & Membership Scooter Company Expands With Electric Car Service Launch

Capitalizing on the consumer popularity of ride-share services, Lime is offering Seattle customers an electric car option in addition to its bikes and scooters

Retail Are You Empowering Customers To Do More?

Brands can become a valuable resource by connecting audiences with opportunities to get involved in community and social impact programs

Merchandising & Curation Automated Manufacturing Enables Local Bike Production For Netherlands Brand

Mokumono Bicycles uses a style of manufacturing that combines automation and robotics to streamline the process and reduce the need for foreign production

Loyalty & Membership How Dockless Bike Sharing Is Changing City Transit

New bike-sharing services eliminate the inconvenience of finding an open drop-off station, making cycling an even more appealing option for urban dwellers

Advertising An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

Lyft Wants To Improve Baltimore Transportation With Bike Sharing

The transportation service is sponsoring five bike share stations across the city

Hotels, Hospitality & Travel Interview: Inside Marriott's Hotel Innovation Strategy

Toni Stoeckl, Marriott Global Brand Leader & VP, talks to PSFK about the biggest trends in travel and approaching hotel innovation brand by brand

Hotels, Hospitality & Travel Uber Launches Drop-Anywhere Bike Rentals In San Francisco

Uber is partnering with Jump Bikes, an electric bike share, to add a bicycle rental option to its app

Design Connected Bike Light Alerts Emergency Services If There Is An Accident

This magnetic light attaches to the back of a bicycle helmet and functions as a brake and turn signal