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Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Brand Activation & Immersion Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Food & Beverage The Turnkey Tech That Lets Customers Purchase Top Liquor Brands Online, Directly

PSFK speaks to the founder of the first company to integrate directly with liquor brand's sites, making it possible for consumers to buy online from the likes of Moët Hennessy, Clos19, Dom Perignon and more, while generating key data for targeted innovation

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Consumer Goods DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Health The Brands Building Beauty From The Inside Out With Ingestibles

In a wellness-obsessed culture, consumers are increasingly keen to take care of their health for aesthetic reasons as well, something brands from Bobbi Brown to Dirty Lemon are catering to with beauty-enhancing supplements and foods

Fashion & Apparel Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Interview Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Retail Interview: Inside SHOWFIELDS' Coworking Space That Merges Retail With Community

As SHOWFIELDS continues to flesh out its next-gen, discovery-led department store, PSFK speaks to the CEO about its just-opened free coworking space and why community is essential to retail today

Home Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Post Purchase Service & Support 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Fitness & Sport Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

Loyalty & Membership From Target To Shiseido, Retailers Are Tailoring Their Loyalty Programs With Custom Rewards

From PSFK's Loyalty Debrief report, here's how three brands are analyzing consumer data in order to provide relevant and curated discounts and other personalized offers

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