Jason McBriarty shares how cyclist commuter culture at the denim company has grown to be an integrated part of its ethos.
The company is funding a user-powered transportation system as a way to explore innovation in public transit.
Monetary incentives and green ideals may help us become more comfortable with devices tracking our habits.
Artist Damien Hirst has used the bodies of real butterflies on the frame of a Trek bikes for Lance Armstrong’s final stretch of the Tour De France 09. He spread the butterflies across the bike’s frame and onto the rims.