biology

Analysis How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Fitness & Sport Fitbit Wearers Can Share Data With NIH To Improve Health Care

The Fitbit BYOD program is a digital health initiative in partnership with the NIH's health project All of Us and is designed to use real-time participant data to inform healthcare research

Brand Activation & Immersion IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Features Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Health How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Events DNA-Testing Co Lets Customers Experience Their Genes In Real Life

As a complement to its online genetic testing, 23andme created a two-day activation where interactive rooms brought DNA genetic testing and analysis to life, increasing awareness of its service

Cafe & Restaurant Remotely-Controlled Robots Let The Physically Disabled Serve Cafe Guests

Dawn ver. Beta Cafe is employing robot waiters that allow employees with physical disabilities to operate them from home

Packaging & Product Engagement Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition

Habit's custom nutrition advice aims to help people improve their health and lifestyles using genetic testing, taking into account individuals' metabolism, sensitivities and more to create tailored profiles

Design Pioneer Of Humanability: Amanda Parkes

In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab

Loyalty & Membership Start-Up Designs Customized Health Plans Based On Users' Genetics

OME Health harnesses the power of biology to craft personalized and relevant exercise and nutrition programs for its customers, offering expert guidance tailored just for their needs

Food & Beverage Pioneer Of Humanability: Joy Youwakim

In an interview with PSFK in collaboration with Verizon, Joy Youwakim discusses how she is using technology for good in her work with growing produce on top of landfills, putting waste to use and offering communities locally-grown food as well as helping to alleviate hunger

Technology Pioneer Of Humanability: Christina Agapakis

In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Ginkgo Bioworks is helping us build a more equitable and sustainable future by designing custom microbes

Fashion & Apparel 'Living' Puma Shoes Alert Wearers Of Fatigue In Real Time

Biotech sneakers created with MIT Design Lab use reactive microorganisms to personalize performance for the wearer

This Biodegradable, Multifunctional Paper Aims To Curb The Bee Crisis

City Bees created an environmentally friendly, glucose-containing material that can be used in products such as bags or coffee cups, at once helping curb plastic waste while also giving needed nourishment to the dwindling bee population

?>