Beauty Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Analysis How Retailers Like Kohls Refresh Their Store With Partnered Shop-In-Shop Merchandising

From PSFK's Store Experience Design Debrief, here's how six companies partnered to enable exciting new products & experiences to drive foot traffic through shop-in-shop, gallery-style store design

Brand Activation & Immersion For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Features Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Health Walgreens Offers Shoppers Beauty Space Featuring Products And Advice From Birchbox

To enhance its beauty offerings, Walgreens partnered with Birchbox to offer a personalized beauty experience inside its stores, including branded products from the latter as well as training employees on beauty advice

Loyalty & Membership Beauty Subscription Box Offers Members Full-Sized Products Monthly

In a bid to compete with larger beauty retailers, Ipsy is moving beyond offering just sample sizes and is providing members with curated full-size items each month

Delivery & Logistics Dogs Are Helping Keep The Subscription Model Alive

Unlike other subscription services that have dwindled, pet supplier BarkBox retains 95% of its subscribers

Fashion & Apparel Subscription Service Caters To People Who Want An All-Black Wardrobe

LOT is a clothing curator targeting a very particular customer, and it might just be a minimalist's dream come true

Interview Tailored Beauty In A Box: An Interview With Birchbox Founder Katia Beauchamp

In PSFK's Beauty Debrief, we sat down with Katia Beauchamp to discuss how Birchbox looked outside of the sample box industry to create a personalized beauty experience

Beauty Roundtable: Beauty For One And All

Modiface, Curology, PHLUR, Squire and Narvar advise on how beauty and personal care brands can navigate an industry that will be required to become more intimate and personalized

Advertising Cosmetic Brands Are Building Gym-Friendly Make-Up Lines

Tarte and Birchbox are creating new products meant to help people look good while working out

Retail Birchbox Turns To Snapchat For Customer Service

The subscription service has been testing the platform's voice calling features to handle customer issues for an hour every Monday afternoon

Advertising Editorial Roundtable: Customer Engagement Comes Home

PSFK hosts a discussion with 5 experts on advertising engagement behind closed doors

Fashion & Apparel Changing Lipstick Adapts to Suit Different Complexions

The shade-shifting product combines beauty and science to match the wearer's unique skin makeup