The Snapchat app's Discover section will feature a channel called “Shop and Cop," which will let consumers shop popular and emerging brands from Black Friday through Cyber Monday
EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday
Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
In preparation for the busiest shopping day of the year and weeks of holiday pot tourism to follow, cannabis vendors are rolling out a variety of promotions
The "world's most valuable campaign" adventurously imbued paper ads with real monetary value.
Gregoire Abrial collected discarded furniture, transformed them, and offered them up gratis.
The retailer partnered with iFixit to offer tutorials on how to replace Patagonia items and fix things like broken zippers.
Charities, communities and businesses join together to launch an official day to raise awareness around charitable giving.