Analysis How Auto Brands Like Help Consumers Navigate Complex Purchases

In this Automotive CX Debrief excerpt, PSFK explores best-in-class examples of apps and ecommerce that simplify the car-buying experience

Store Experience & Design Retailers Can Improve In-Store Navigation With Virtual Positioning Platform

While the computer vision company's new tool can be used to improve how customers navigate stores, it can also create guided tours, AR games and scoreboard videos, elevating the brick-and-mortar experience

Advertising Turn Your Face Into A Digital Billboard

Blippar added a feature to its augmented reality app that lets a user investigate another person's highlights about themselves

Automotive Test Drive A Car Using Just Your Phone

Jaguar Land Rover has released a new augmented reality advertisement that puts people behind the wheel of the Range Rover Velar SUV

Consumer Goods Covent Garden Becomes An AR Shopping Destination

Blippar has partnered with stores and restaurants to provide an interactive retail experience

Hotels, Hospitality & Travel Emirates' Amenity Kits Offer Augmented Reality Entertainment In The Sky

Economy class travelers can scan the bag's print pattern to access all of its features

Identify Any Type Of Flower With Your Phone

The visual discovery app Blippar helps you discover a plant's name, genus, native region and more

Retail AR Shopping Will Let You Purchase Looks Straight From The Runway

Augmented reality app Blippar is collaborating with designer Henry Holland to let shoppers scan and buy clothing as soon as it is first shown

Advertising Honor David Bowie With a Selfie Makeover

To honor Bowie, an augmented reality app turns you into Ziggy Stardust

Technology Newspapers Project Augmented Reality Red Poppies to Commemorate War's Many Casualties

The Poppy Appeal is leveraging AR technology for a more effective fundraising campaign

Work GREAT Tech Awards Bridges Tech Ecosystem Across Atlantic

UK grants small and innovative US companies opportunity for International expansion

Technology Augmented Reality App Recognizes Brands Using Google Glass

Blippar's new feature brings product interaction to the wearable computing device.

Gaming & Play Pizza Hut Converts Delivery Boxes Into Augmented-Reality Ad Space [Video]

The restaurant chain has partnered with Xbox One to release an interactive pizza box with exclusive content.

Design PSFK Picks: Top 6 Apps Of The Week

Augmented reality passport app entertains children during flights, and a virtual touch app that stimulates physical connection.