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Analysis Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Beauty Interview: How Online Supplement Service BINTO Offers Women Personalized, One-On-One Care

The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

Features Interview: How Men's Healthcare Startup hims Enables Convenient And Affordable Treatment

hims is an online-only personal care brand that combines low costs with FDA-approved and doctor-backed products that empower consumers to take care of their health from the privacy of their home

Brand Activation & Immersion Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Interview Interview: How An Online Gift Registry Helps Connect The Betrothed With Charity

In an interview with PSFK, Beth Helmstetter, founder of charitable online gift registry The Good Beginning, discusses why couples are increasingly looking for more altruistic ways to celebrate their nuptials, and how her service helps design them a seamless portal for event-based donation

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Health Brand Behind Botox Launches Digital Medical Aesthetic Hub Targeted At Millennials

Using content to generate commerce, Allergan created an online resource that educates consumers about medical aesthetic treatments in the style of millennial-friendly beauty news and trends sites

Children Interview: How A Baby Skincare Brand Enables Quality, Transparency And Affordability

In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers

Millennials Interview: How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials

Hotels, Hospitality & Travel Female-Only Social Network Supports Solo Travelers

She Roams Solo is a community where members can connect with one another and trade tips and experiences, with the aim of empowering women to travel alone

Delivery & Logistics Follain Is Opening More Retail Stores To Take Clean Beauty Nationwide

The clean beauty retailer is planning to open 10 stores across the U.S., some of which will be "lifestyle centers" with restaurants and fitness studios

Advertising Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

Packaging & Product Engagement Op-Ed: Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy

Shopper Marketing & Promotion How To Optimize The Potential Of Brand Influencers

PSFK researchers explore how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships