bloomingdales

Brand Activation & Immersion How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Beauty Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

Fashion & Apparel How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Home Bloomingdale's Flagship Expands Home Department With LG Signature Technology

The American department store is expanding its premium home selection by including state-of-the-art technology from LG, responding to demand from luxury consumers for high-end connected appliances

Merchandising & Curation How Macy’s Is Using VR And Facebook To Improve The Shopping Experience

Macy's latest innovations infuse the omnichannel department store experience with a mix of technology and social media, driving store visits as well as reaching younger, digitally native consumers

Fitness & Sport Bloomingdale's Updates Its 'Retail As Theater' Legacy For Modern Shoppers With Rotating Experiential Pop-Ups

In a move to bring excitement and 'cultural relevance' to its  stores, the retailer launched 'Carousel' pop-ups in select locations that let consumers experience the fast-fashion turnover, or streetwear 'drop' concept, within a traditional department store setting

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Retail Bloomingdale's Event Series Explores Modern Womanhood

A series of talks at the department store will focus on female empowerment, starting with a celebration of working moms

Gaming & Play Bloomingdale's Highlights Retro Nintendo Collection With An In-Store Gaming Exhibition

A new collection of designer collaborations inspired by classic Nintendo is being promoted with in-store games and events

Advertising Bloomingdale's Appeals To Millennials With An Instagram Beauty Boutique

The department store is trying to capture a new audience with Glowhaus, a boutique full of Instagram-famous brands

Retail Bloomingdale's' New In-Store Campaign Uses Snapchat Filters

The retailer is employing social marketing efforts to increase their brick and mortar sales

Technology Connecting Customers with the Right Information at the Right Time [Future of Retail]

PSFK's 2015 Future Of Retail Report looks at how in-store technologies are relaying key information to shoppers that can support them along the purchase path

Advertising Bloomingdale's Equips Fitting Rooms with iPads for Smart Shopping

Parent company Macy's is testing tablets and new apps to take the pain out of the retail experience while bringing up sales

Retail A Pepsi-Inspired Capsule Collection Is Headed To Bloomingdale's

The beverage brand teams up with fashion designers and tech companies to produce their first fashion collection.