bmw i

Analysis How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Automotive Every Major Car Debut At The 2017 Frankfurt Auto Show Was Electrified

More than half a dozen concepts explore the future of all-electric personal transportation

Home Solar Paneled Garage Charges BMWs & Homes

The car brand teams up with Solarwatt to use energy from the sun to power up electric cars.

Design BMW Electric Cars Reimagined As Lounge Furniture

This seating installation offers a taste of the feel and motion of being inside a vehicle.

Advertising The Future Of Street-Level Advertising With KBS+ [Video]

PSFK videochats with BMW's agency Kirshenbaum Bond Senecal + Partners on their projection that transformed passing cars into futuristic vehicles.

Luxury BMW Opens Popup Future Mobility Exhibition In NYC [Pics]

The Born Electric Tour showcases advanced electric vehicle concepts and sustainable product design.

Innovation BMW i Brand Takes Shape With i3 and i8 Concept Premieres

The automaker unveils two sustainable vehicle concepts aimed at the urban commuting and sports car markets.

Technology Will New BMW i Sub-Brand Transform Mobility?

The German automaker bases BMW i on a top down rethink of consumer's future mobility needs.