From AR-activated wine bottle labels that provide video content to complementary tasting guides that enhance customers' enjoyment of their drink, beverage brands are finding creative ways to connect with their consumers in the post-purchase phase
Gin brand Bombay Sapphire asked designers to put a unique spin on the holiday tradition
Designed by Nendo, the Lime Pocket is a silicone holder for lemon and lime.
This collaboration between luxury gin brand and Barking Irons comes complete with high end tools for cocktail making.
Imagination Installation is a vast three dimensional piece meticulously crafted using more than 75,000 sparking crystals that took more than 2,500 hours to put together.
The 'Project Your Imagination' competition winner inspired a 3D projection on the Battersea Power Station.