boutique fitness ecosystem

Brand Activation & Immersion Interview: Fitness Expert On The Evolution Of The Boutique Gym Experience

Bryan O'Rourke, a fitness industry veteran and president of the Fitness Industry Technology Council, gives PSFK his inside insight on the explosion of boutique fitness, the technology and diversifying consumer behavior driving it, and how it will continue to transform in the future

Fitness & Sport How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Health How Fitness Brands Like Tone House Are Optimizing Customers' Post-Workout Recovery

Athletic studios and brands are extending their services to their clients, focusing resources on post-workout practices that support consumers' health and wellness even after they've completed their routine

Post Purchase Service & Support Relaxation Center Offers Weary Customers High-Quality Sleep Sessions

The founders of ReCOVER use their experience as athletic trainers to inform their restful services, implementing biohacking technology to help clients achieve 2-4 hours worth of rest in 30 minutes

Loyalty & Membership How Brands Like Rise by We Are Creating Holistic Wellness-Focused Fitness Studios

As consumers look to more holistic views on health, retailers are responding by enabling wellness recovery and fitness services that address both the physical and mental all in one setting