Brand Activation & Immersion SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Fashion & Apparel PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Analysis How Brands Like Owlet Are Helping Consumers Monitor Their Health With Wearables

Increasing awareness of health and wellness is driving interest among consumers in daily health monitoring, and brands are responding with connected apparel and wearables

Fitness & Sport Lululemon Helps Customers Find The Perfect Sports Bra With 3D Technology

Using a motion-tracking sports bra and an in-store treadmill, Lululemon is helping customers personalize their apparel and optimize their workout

Merchandising & Curation Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users

Shopper Education & Assistance Aerie Builds On Its Body Positive Mission With In-Store Additions

The lingerie retailer created dressing room add-ons that encourage community-driven support, body-positive staff training and an updated measuring system

Technology Sportswear With Embedded Sensors Makes Wearables Redundant

Emglare is preparing to launch a line of machine-washable activewear embedded with electronics that track the wearer's heart rate

Design H&M's Sustainable Activewear Incorporates Recycled Fabrics

The fashion retailer is moving forward with its commitment to become a circular business

Consumer Goods The UK Has Opened The First Store Dedicated To Cancer Patients

In a London hospital, a store aims to help those suffering from cancer

Design Clothes Made From A Data-Storing Fabric Will Remember Your Passcodes

The fabric has the capacity to remember personal details

Delivery & Logistics This Bra From An All-Female Team Updates A Decades-Old Design

Bree McKeen and her team of female engineers redesigned the bra to fit all women more comfortably

Technology An MIT Scientist Invented A Sticker That Can Detect Sexual Assault

The sticker called Intrepid is placed on any piece of clothing and can recognize patterns of how the wearer takes off his or her clothes

Fashion & Apparel Nike Brings Performance Footwear Technology To A New Sports Bra

The new bra for female athletes makes use of Nike’s Flyknit fabric technology, which has previously been applied only to footwear

Design Teen Invents A Bra That Can Detect Breast Cancer

This "miracle" bra from Higia Technologies detects changes in a woman's health over time