brain

Analysis Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Brand Activation & Immersion Alzheimer's Center Creates 1950's-Themed Town To Improve Patient Cognition

The Glenner Town Square provides Alzheimer's patients with an alternative experiential treatment, helping jog their memory by recreating a town from their youth and offering activities like puzzles and animal therapy

Advertising Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers

Hotels, Hospitality & Travel This Head Device For Pilots Aims To Improve Air Travel By Understanding Brain Function

The technology can assess real-time pilot brain activity and even track fatigue to better inform worker rostering and staffing across airlines and seasons, helping provide consumers with safer and more reliable air travel

Health Social Media Copies Gambling Tricks To Make Users Crave It

Experts say social media employs methods that affect users' brains and lead to them experiencing ‘phantom’ notification buzzing

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Advertising 'Emotyping' Sensor Reads Consumer Emotions

MIT startup mPath developed technology to track consumer feelings and attention, which can be hard to quantify by other means

Design An Apparel Brand Built A Wearable Device Powered By Happy Thoughts

Life is Good set out to prove the power of optimism by using happy thoughts to run a water tap

Syndicated This London Hackathon Explores The Future Of Sex Tech

Coders and inventors are trying to find the future of sex in south London

Health VR Is Helping People With Alzheimer's Revive Memories

The first Wayback VR film of a planned series immerses patients in Queen Elizabeth's 1953 coronation

Wellness This Stress Reduction Pod Could Be Your Next Workplace Staple

The Kokon’s stress reduction pod uses findings from neuroscience to help you relax and reenergize for happier work

Retail The Six Secrets To Good Sleep, According To A Sleep Tech Founder

Matteo Franceschetti, the founder and CEO of Eight Sleep, discusses the importance of sleep in boosting productivity, brain function, and performance

Design Cartier's Olfactory Art Installation Imagines The Scent Of The Sky

The new project from Cartier and Transsolar was inspired by the idea of elevation

Gaming & Play This Game Could Help With Alzheimer's Research

A smartphone app uses VR to track and provide insight into dementia and Alzheimer's disease

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