brainstorming

Advertising Bruce Nussbaum: Creative Innovation Through Meaningful Design [PSFK 2013]

Former assistant managing editor of BusinessWeek develops ideas to help people get out of the creativity rut our culture is in.

Design Creatives Sign Up For Strategy 'Boot Camp' To Brainstorm For AIDS Nonprofit

Advertising firm, Sid Lee, gathered a crack team of professionals in different areas of expertise to imagine and design the future of the global organization (RED).

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Syndicated frog: What Is The True Source Of Creativity And Innovation?

Experts debate whether good ideas are the product of individual genius and hard work or "groupthink" and brainstorming.

Technology Inkling Digitizes Your Analog Sketches

Wacom's Inkling turns your paper sketches into digital files, and leaves us wondering if the question of changing people's ingrained behavior can sometimes be answered by simply offering them a better tool?

Advertising The Rise Of Unconventional Brainstorming

How consultants are refining traditional brainstorming methods to help companies generate ideas on their own.

Work This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Design Finding Serendipity And Sparking Creativity

Some ideas for facilitating serendipitous moments, and for more effective alternatives to creative brainstorming.