brand

Video Gen Z Expects Brands To Be Purpose-Led And Values-Driven

Meredith Ferguson informs brands that in a world that is becoming more commoditized, stewardship can serve as a major differentiator, especially amongst young people of color

Advertising How Brands Are Embedding Their Campaigns With Causes

Conscious consumers demand conscious advertising, which is why marketers are finding creative ways to incorporate raising awareness for important issues into their campaigns

Have We Reached A Moment Of Truth For The Apple Brand?

Has Apple failed to be an integral part of our work life? In this episode of the Purplelist podcast, PSFK founder and editor in Chief provides his pov.

Entertainment Strategy Expert: How Can Super Bowl Advertising Remain Relevant?

Jake Thomas, Strategy Director at Match Marketing Group, uncovers the trends and challenges around this year's game

Syndicated What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Spotify And Headspace Team Up To Offer Music And Meditation

The streaming and meditation guidance services are joining forces to offer their customers a better deal for both tools

Design What's Behind Pandora's New Look?

The music service has rebranded to embrace the dynamic range of sound and color of musicians

Beauty CoverGirl Reveals Its First Male Brand Ambassador

Beauty Instagram star James Charles has been named the cosmetic company's inaugural CoverBoy

Automotive Bentley Redefines The Luxury Limits Of The SUV

The Bentayga sets a bar for quality, speed and price in this competitive automotive category

Luxury Why Scion Should Live On as a Lifestyle Brand

Scion's creative culture exploits were the real success stories of the former car brand

Home Questioning Everything and Relating to Users are Key Branding Strategies

A former SVA Branding alumnus spills guidance, insight and tactics for successful branding in today’s culture

Innovation Shawn Parr: What Have You Done Today to Make Someone Feel Special?

The head of Bulldog Drummond on how simple acts of kindness can build brand and consumer loyalty

Technology 3D-Printed Shoes: Novelty or Fashion Accessory?

United Nude unveils its 'Float' footwear at its flagship store in New York City

Advertising If Manhattan Neighborhoods Were Assigned Their Most Ubiquitous Brand's Logo [Pics]

British designer James Campbell Taylor portrays historic New York City neighborhoods as the businesses that appear there most frequently.